Mark Potter


Mark Potter

CEO, Conduit, Inc.

Mark Potter is the CEO of Conduit Inc, a content marketing organization, which produces a variety of custom publications and community building programs for brands all over the country. He is the owner of CANVAS Magazine and the author of the book, Egrets, Hockey Sticks, & Roller Skates.

Mark launched Conduit Inc. in 2007 and has built it into a robust, award winning agency. Before chasing his dream of building connections for his clients through the use of storytelling, Mark was the Vice President of Marketing for Unisource Worldwide, where he was responsible for directing strategic marketing for the $6 billion company. Mark has created, sourced and launched multiple brands and effectively established and managed a variety of successful product segments over his career.

Mark defines himself as a husband, a father, a marketing mind and a really bad adult league hockey player. He currently resides in Pittsburgh, Pennsylvania with his wife, Alicia and two kids, Joey and Laney.

Areas of expertise:
Education history:
PrintSmart Presentation:

Opening Remarks

Fireside chat with Jeffrey D. Smith: Navigating Legal Landscapes in the AI-Driven Printing Industry” – Understanding the legal implications and frameworks relevant to AI in printing.

PrintSmart Summit

May 7, 2024