8:00 – 9:00 AM
Creating an environment for sales to grow and thrive is everyone’s job, and it begins with owners and managers. It is no longer productive to have salespeople out dialing for dollars with no marketing support, no process, and no messaging. This session will focus on creating branding and messaging that facilitates sales conversations, building a sustainable sales process, and leading your sales and marketing to bigger and more profitable sales.
Dr. Aravind Chandrasekaran (AC) is the Fisher Distinguished Professor in Operations and Business Analytics at the Fisher College of Business, The Ohio State University. He received his PhD in Operations and Management Sciences from the University of Minnesota. Dr. Chandrasekaran’s research investigates innovation, learning and knowledge creation issues in a variety of industries including R&D, manufacturing and healthcare. He has worked extensively with organizations such as 3M, Motorola, Honeywell, Ford Motor Company, Mayo Clinic, Cleveland Clinic, Honda and Medtronic on innovation problems. His research has been published in all top OM journals including Management Science, Manufacturing & Service Operations Management (MSOM), Journal of Operations Management, Production and Operations Management, as well as other premier journals including Information Systems Research, Journal of General Internal Medicine, Journal of Surgical Research and Harvard Business Review. His research has won several awards including the 2017 Poets and Quants 40 Under 40 Top Business School Professors in the world, 2012 INFORMS-Industry Studies Best Paper Award, 2013 Carol J. Latta Emerging Leadership Award for Outstanding Early Career Scholar by the Decision Sciences Institute and 2015 Pace Setters Award for Research.
Dr. Chandrasekaran currently serves as the Associate Dean for Graduate Programs and Executive Education at the Fisher College of Business. He oversees all the graduate programs including Full-time MBA, Working Professional MBA, Specialized Masters as well as executive masters programs including EMBA, the Master of Business in Operational Excellence (MBOE) and non-degree executive education. He has developed several custom teaching and research programs for organizations such as Ford Motor Company, Tata Consultancy Services (TCS), Mayo Clinic and Zimmer Biomet. He has won several teaching awards including the 2016 & 2012 Best Outstanding Core Professor Award (WPMBA), as well as the 2013 Pace Setter Award for Teaching Excellence.