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- Mon - Fri: 9:00 AM - 5:00 PM ET
Creating an environment for sales to grow and thrive is everyone’s job, and it begins with owners and managers. It is no longer productive to have salespeople out dialing for dollars with no marketing support, no process, and no messaging. This session will focus on creating branding and messaging that facilitates sales conversations, building a sustainable sales process, and leading your sales and marketing to bigger and more profitable sales.
8:00 – 9:00 AM
This session will cover everything from your LinkedIn profile to the three main uses of social media to drive sales. The primary focus will be LinkedIn but all major social media platforms will be addressed. You will learn how, why, when, and with whom to use social media to begin and maintain relationships, build trust, and be remembered. You will also learn about all things content related: what to share, how to cultivate valuable content for your clients and prospects, and how to create original content.
Chief Motivator, blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly’s areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women’s roller derby league. She is also the mother of two sets of twins under the age of thirteen, so she fears nothing.
Greater Columbus Convention Center
400 N High St. Columbus, Ohio 43215
August 17, 9:00AM – 5:00PM; GMA Welcome Reception & Grand Ceremony 5:00PM
August 18, 9:00AM – 5:00PM; Digital Print Solutions DPS Reception 4:00PM – 6:00PM
August 19, 9:00AM – 2:00PM
