9:15 – 10:15 AM
Creating an environment for sales to grow and thrive is everyone’s job, and it begins with owners and managers. It is no longer productive to have salespeople out dialing for dollars with no marketing support, no process, and no messaging. This session will focus on creating branding and messaging that facilitates sales conversations, building a sustainable sales process, and leading your sales and marketing to bigger and more profitable sales.
Girls Who Print Panel Discussion & Luncheon – Planting the Seeds for the Future – hosted by Girl #1 Deborah Corn, and Girl #2 Kelly Mallozzi
Join us for a topical discussion about print business in the ‘New Now’ – and strategies for profit and growth with panelists Tara Halpin, CEO and President of Steinhauser; Catherine Lahlouh, Marketing & Business Development Specialist at Lahlouh, Inc; Alli Redinger, Account Management and Sales at Robin Enterprises; Kelly Mallozzi, Principal and Success in Print and moderated by Deborah Corn, Intergalactic Ambassador at Print Media Centr.
Box lunch and soft drinks for the first 50 guests!
This event is FREE and open to everyone thanks to the generous support of our Executive Sponsor, PrintIQ (booth 911) and these 11 Affiliate Organizations:
8:00 – 9:00 AM
This session will cover everything from your LinkedIn profile to the three main uses of social media to drive sales. The primary focus will be LinkedIn but all major social media platforms will be addressed. You will learn how, why, when, and with whom to use social media to begin and maintain relationships, build trust, and be remembered. You will also learn about all things content related: what to share, how to cultivate valuable content for your clients and prospects, and how to create original content.
Chief Motivator, blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly’s areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women’s roller derby league. She is also the mother of two sets of twins under the age of thirteen, so she fears nothing.