August 1, 2022
- Press Room
- Contact Us
- Mon - Fri: 9:00 AM - 5:00 PM ET
8:00 – 9:00 AM
Channeling content and connections, Conduit Inc. is a publishing and marketing organization which produces CANVAS magazine, custom publications, and community building campaigns. CANVAS is one of the freshest, most relevant marketing platforms for the printing and marketing services industry. This session will focus on sharing YOUR STORY – creating awareness with meaningful content that resonates with your audience so that they come to you. How do you develop a clear understanding of your brand which then can be translated into content and design that build your community? What tools are at your disposal? How far ahead should you plan your brand strategy? Join us to explore these questions and move your company into the future.
9:15 – 10:15 AM
Channeling content and connections, Conduit Inc. is a publishing and marketing organization which produces CANVAS magazine, custom publications, and community building campaigns. CANVAS is one of the freshest, most relevant marketing platforms for the printing and marketing services industry. This session will focus on sharing YOUR STORY – creating awareness with meaningful content that resonates with your audience so that they come to you. How do you develop a clear understanding of your brand which then can be translated into content and design that build your community? What tools are at your disposal? How far ahead should you plan your brand strategy? Join us to explore these questions and move your company into the future.
Mark Potter is the CEO of Conduit Inc, a content marketing organization, which produces a variety of custom publications and community building programs for brands all over the country. He is the owner of CANVAS Magazine and the author of the book, Egrets, Hockey Sticks, & Roller Skates.
Mark launched Conduit Inc. in 2007 and has built it into a robust, award winning agency. Before chasing his dream of building connections for his clients through the use of storytelling, Mark was the Vice President of Marketing for Unisource Worldwide, where he was responsible for directing strategic marketing for the $6 billion company. Mark has created, sourced and launched multiple brands and effectively established and managed a variety of successful product segments over his career.
Mark holds a Masters of Business Administration from the Hilton School of Business at Loyola Marymount University in Los Angeles, and a Bachelor of Science in Economics from Allegheny College in Meadville, Pennsylvania. He defines himself as a husband, a father, a marketing mind and a really bad adult league hockey player. He currently resides in Pittsburgh, Pennsylvania with his wife, Alicia and two kids, Joey and Laney.
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