The Flow

Somewhere in between the initial blast of the pandemic and everything else since, industries everywhere have had to learn how to adapt, pivot and repeat. At the height of the pandemic, the economic landscape was strewn with worldwide shortages of everything from groceries to critical personal protective equipment (PPE).

How to Sell with No Paper

I got a phone call a couple of weeks ago. A printer who calls me every couple of years had a question and needed an answer: “Bill, how I make any sales calls if I can’t get paper?” Couldn’t I answer an easier question like, “What’s the purpose of life?” or “How do I talk […]

Trade Shows – Critical to Your Marketing Mix

Boost your B2B marketing with a POWERFUL trade show strategy 4 ways APS22 aligns with your business goals APS22 will put 10,000 industry decision-makers in a room with your company.  You’ve been sustaining and building your business online for two years. In that time, the desire for face-to-face connection has only grown stronger. APS22 helps […]

A Time to Gather

“The time to gather and experience a combined cultural joy has never been more pressing.” Mark Potter, President & CEO of Conduit, Inc. It’s time to gather. Even though COVID variants are still present, the good news is that their physical impact on individuals seems to be shrinking. So, this could be the time for […]

Why Exhibit?

Trade shows are a powerful B2B boost APS22 elevates print expo with a focus on thought leadership and collaboration Exhibiting at a trade show in 2022 could be the smartest business move you make all year. But only if you choose the right expo for your company’s goals. Trade shows are the second-largest source of […]

Looking Ahead to the Future

Looking-Ahead-to-the-Future-Americas-Print-Show-2022

As the end of the year grows closer, we start reflecting on all that has transpired over the past year, along with looking ahead to the future. The Americas Print Show should be high on your list of things to look forward to in 2022. It will be the first major print industry trade show […]

Grateful for a Thriving Industry

Grateful-for-a-thriving-industry-americas-print-show

This Thanksgiving, we have a lot to be grateful for as an industry. Print is thriving despite the tumultuous pandemic, and we’re slowly inching our way back to a semblance of normalcy. With that hopeful thought, we are pleased to announce that Americas Print Show will take place next August in Columbus, Ohio.  Americas Print […]

The Sales Mirror Lies to You

Sales Mirror

Taking stock of your own sales efforts is a lot like looking in the mirror while wearing an ill-fitting but super cheap clearance item.